Sunday, September 26, 2010

How To Choose An SEO Link Building Service The Right Way

The SEO pricing structure depends on lots of factors. You can get charged by project, by hour or by some other criteria that you decide on with the specialists. The value of work provided to customer should be the basic element for one way link building pricing. Yet, this is not always the case. Here are some facts that could prove useful when deciding for a particular type of collaboration.

The tendency among SEO masters these days is to charge by the value of the project rather than by the number of hours spent for it. Here are the major pricing models, but they are not the only ones. Whenever you have to negotiate a contract, it is important to go into details and analyze all the specifics. Understanding what you pay money for is what matters most here.

PROJECT RATE and HOURLY RATE

These models usually go hand in hand. When you first negotiate a collaboration contract with an SEO expert, there will be a number of estimated hours. Some projects can be as expensive as several thousand dollars. From $25 to $800/per hour, you can find almost any SEO pricing structure.

PAY PER RANK and PAY PER CLICK

The rank measurement is used for setting certain types of effective link building pricing forms; but it is not uncommon to charge by clicks too. A possible disadvantage is that such a SEO pricing pattern could be little advantageous for both parties. First of all, ranks cannot be measured 100% securely or objectively. The traffic increase and the value of the search engine optimization matter most here.

PAY per ACTION

Pay per action is preferable for SEO pricing; it resembles a lot with affiliate marketing in numerous points. This pattern allows more freedom for the SEO specialist; the value is measurable as download, sale, lead, etc.; if results don't appear as expected, then the client doesn't have to pay. Similar deals are less likely to get canceled because they clearly guarantee efficiency.

A company with a limited budget could be discouraged by very high SEO pricing. That's the reason why so many marketers try to cope with the challenges of search engine optimization on their own without turning to experts. Cheap offers could be tricky, and marketers consider they are safer without search engine optimization.

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