Pay per click is an advertising module which allows you to target and advertise for customers who are relevant to your kind of business. So how does one go about findingthese customers? Once you are sure about your kind of business you should then start thinking about all the relevant keywords that fit your line of work.
These key words would be the ones which your customers will most probably use in order to get information towards your line of business. Therefore your aim now should be to be one of the sites that your prospective customers can come to. To do that you need to come in higher in your search engine rankings. If you make use of the pay per click program offered by the search engines then you can be highly benefitted as that very search engine will now rank you higher on their search engine pages .
Pay-per-click (PPC) search engines are those which provide the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a fixed payment when a visitor actually clicks on the ad . Effectively advertisers pay nothing to come on the results page; they only pay the amount they have agreed to when someone actually clicks on their ad and is routed to the landing page on their website.
The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad. This makes good business sense too as the advertiser now has to handle only those customers who are relevant to his line of business and not the others. The most popular PPC search engine is Google; their PPC advertising program is called AdWords. Similarly Yahoo and other search engines too have their own PPC offers and packages for online advertisers to use and benefit from. There are several material on PPC which can you understand the basics of these. Very helpful on the same is Google adwords guide which would help you get to know PPC much better.
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